McGuffin Minds.

The home address of our passion for marketing. The sweet spot for our big ideas. Inside McGuffin Minds, you’ll find that what we think and care about has a lot to do with how we help our clients share their stories. And we think and care about a lot.

Here are the most notable insights Chris and Ryan took from the American Advertising Federation’s ADDY Awards.

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It’s not just the media or creative that’s changing. Your creative brief should be too.

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Give us your best shot.

The new rule is: “If it’s not a good headshot, it’s a dead shot.”

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99 samples of paper on the wall

Did you know paper can talk? According to McGuffin Art Director Diane Hoover, not only does it speak, but it’s got quite a personality.

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Curiosity saved the cats

They say character is what you do when no one is watching, but in this case, people are watching. They’re just not watching Kim. Take a second to learn about her volunteering that oftentimes goes unnoticed.

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Doodling: The most deceptive art in the office

Is doodling a meaningless diversion or does it actually serve a purpose?

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