Cars.com event branding and booth design goes into overdrive at NADA 2016.
Cars.com, an automotive sales site, tasked McGuffin with creating a dealer-facing integrated campaign to drive booth attendance and in-booth meetings at the industry’s biggest show of the year—NADA. They wanted to leverage an expanded suite of products for dealers to capitalize on opportunities beyond just selling cars.
We created a simple theme, “Buy. Sell. Service,” designing it to suggest a continuum of opportunity for dealers. This simple graphic, and minimal content, were carried across pre-show emails, trade ads, digital banners, landing page and a booth experience that included animated elements. The theme was also adapted as “Rock. Roll. Bowl,” Cars.com’s Dealer Appreciation Event.
Expressing our theme of “Buy. Sell. Service,” via a landing page, email campaign, trade ads and both graphics and animation helped Cars.com crush its sales objectives and earned Best Booth at NADA 2016 and Best Branding.