Rebranding helps make a sustainability nonprofit more sustainable.
Delta Institute, a nonprofit based in Chicago and focused on sustainability solutions for the Great Lakes region, needed stronger branding and a website that would increase individual donations.
By creating a contemporary, clean logo and identity, a clearer positioning statement, and a Parallax website that was easy to navigate and digest, we helped Delta shatter its record for donations by increasing them 82% and tripling the number of first-time donors. Visits to the donation page increased from 200 to 797 and average time spent on the site almost doubled.
Carrying the new branding forward, we developed an annual report for 2015 printed on distinctive, heavy-weight kraft paper and featuring the vibrant green and triangular shapes that link to the logo.
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