CADENCE HEALTH Outcomes Report
THE HEART
OF SUCCESS.

The Ask

Develop a book for referring physicians that would document the achievements of the heart surgery affiliation between Cadence Health and the Cleveland Clinic, an internationally recognized destination for heart care.

The Answer

Create a report that shared key statistics, outcomes, imagery and a confident narrative to establish the bona fides of an emerging force in regional cardiac surgery.

Cadence Health was a newly formed health system representing the coming together of two hospitals in Chicago’s west suburbs — Central DuPage Hospital and Delnor Hospital. The young health system had big ambitions to establish itself as a recognized, respected source of care in a range of specialties, including heart care. As part of that effort, the system entered into an affiliation with Cleveland Clinic, whose heart program has been ranked number one in the country by U.S. News & World Report for 24 straight years. McGuffin worked on a variety of assignments promoting the affiliation and Cadence Health’s own leadership in cardiac surgery. This outcomes book was one example, an overview of program results, capabilities and surgical team aimed toward referring physicians in the region.

Establishing A POWERHOUSE.

McGuffin took the lead on all aspects of the report’s development, from directing photo shoots and illustration to interviewing key members of the heart-care team, then writing and designing the piece. The book served as a compelling message to referring physicians — and even to potential recruits to the cardiac team — that Cadence Health was at the forefront of heart surgery excellence, a first-choice destination for patients, physicians, and nurses.

A HEART IN MIND.
The Outcomes Report was designed not only to speak to the excellent care provided by the Cadence Health – it also served as a gateway for potential patients to understand the cardiac team on a more intimate level.

A HEART IN MIND.
The Outcomes Report was designed not only to speak to the excellent care provided by the Cadence Health – it also served as a gateway for potential patients to understand the cardiac team on a more intimate level.

A HEART IN MIND.
The Outcomes Report was designed not only to speak to the excellent care provided by the Cadence Health – it also served as a gateway for potential patients to understand the cardiac team on a more intimate level.

A HEART IN MIND.
The Outcomes Report was designed not only to speak to the excellent care provided by the Cadence Health – it also served as a gateway for potential patients to understand the cardiac team on a more intimate level.