DELTA INSTITUTE Logo and Annual Report

FRESH AIR AND
A FRESH START.

The Ask

Increase investorsbase and donations through a redesigned andreinvigorated brand message, brand look, website and collateral materials.

The Answer

A vibrant brand and online presence that reflects the impact-driven work that Delta produces.

Delta Institute, a nonprofit based in Chicago and focused on sustainability solutions for the Great Lakes region, needed stronger branding and a website that would increase individual donations. By creating a contemporary, clean logo and identity, a clearer positioning statement, and a parallax website that was easy to navigate and digest, we helped Delta shatter its record for donations.

Responsive web design

Rebranding helps make a sustainability nonprofit more sustainable.

The new branding came to life through a new responsive website that boasted a colorful and clear take on the Delta Institute’s mission.

IN THEIR WORDS.

 

Delta Institute’s Katie Yocum speaks to their experience working alongside McGuffin to embolden their brand.

By the numbers

CARRYING THE BRAND FORWARD.
The new brand pushed the use of a refreshed color palette and sleek, clean designs, emphasizing a sustainable, earth-friendly future.

CARRYING THE BRAND FORWARD.
Responsive web designs meant that Delta Institute’s message was accessible to all.

CARRYING THE BRAND FORWARD.
Using momentum from the new brand and some of the new brand assets, we developed an annual report printed on distinctive, heavy-weight recycled kraft paper and featuring the vibrant green and triangular shapes that link to the logo.

CARRYING THE BRAND FORWARD.
Using momentum from the new brand and some of the new brand assets, we developed an annual report printed on distinctive, heavy-weight recycled kraft paper and featuring the vibrant green and triangular shapes that link to the logo.

CARRYING THE BRAND FORWARD.
Using momentum from the new brand and some of the new brand assets, we developed an annual report printed on distinctive, heavy-weight recycled kraft paper and featuring the vibrant green and triangular shapes that link to the logo.

CARRYING THE BRAND FORWARD.
Using momentum from the new brand and some of the new brand assets, we developed an annual report printed on distinctive, heavy-weight recycled kraft paper and featuring the vibrant green and triangular shapes that link to the logo.

BY THE NUMBERS

82
%

Metrics from Delta indicated 82% GROWTH in dollars from individual donors.

3
x
Increase in number of first-time donors
12
%
Increase in number of new sessions
400
%

Donation page visits increased a spectacular 400%, fueling an influx of new donors and donations.

2
x
Increase in number of donations
73
%
Increase in average viewer time per page