DELTA INSTITUTE Logo and Annual Report

FRESH AIR AND
A FRESH START.

The Ask

Increase investors and donations through a redesigned and reinvigorated brand message, brand look, website and collateral materials.

The Answer

A vibrant brand and online presence that reflects the impact-driven work that Delta produces.

Delta Institute, a nonprofit based in Chicago and focused on sustainability solutions for the Great Lakes region, needed stronger branding and a website that would increase individual donations. By creating a contemporary, clean logo and identity, a clearer positioning statement, and a parallax website that was easy to navigate and digest, we helped Delta shatter its record for donations.

Responsive web design

Rebranding helps make a sustainability nonprofit more sustainable.

The new branding came to life through a new responsive website that boasted a colorful and clear take on the Delta Institute’s mission.

IN THEIR WORDS.

 

Delta Institute’s Katie Yocum speaks to their experience working alongside McGuffin to embolden their brand.

Branding & annual report

BY THE NUMBERS

82
%

Metrics from Delta indicated 82% GROWTH in dollars from individual donors.

3
x
Increase in number of first-time donors
12
%
Increase in number of new sessions
400
%

Donation page visits increased a spectacular 400%, fueling an influx of new donors and donations.

2
x
Increase in number of donations
73
%
Increase in average viewer time per page