DELTA INSTITUTE Logo and Annual Report

FRESH AIR AND
A FRESH START.

The Ask

Increase investors and donations through a redesigned and reinvigorated brand message, brand look, website and collateral materials.

The Answer

A vibrant brand and online presence that reflects the impact-driven work that Delta produces.

Delta Institute, a nonprofit based in Chicago and focused on sustainability solutions for the Great Lakes region, needed stronger branding and a website that would increase individual donations. By creating a contemporary, clean logo and identity, a clearer positioning statement, and a parallax website that was easy to navigate and digest, we helped Delta shatter its record for donations.

Responsive web design

Rebranding helps make a sustainability nonprofit more sustainable.

The new branding came to life through a new responsive website that boasted a colorful and clear take on the Delta Institute’s mission.

IN THEIR WORDS.

 

Delta Institute’s Katie Yocum speaks to their experience working alongside McGuffin to embolden their brand.

By the numbers

BY THE NUMBERS

82
%

Metrics from Delta indicated 82% GROWTH in dollars from individual donors.

3
x
Increase in number of first-time donors
12
%
Increase in number of new sessions
400
%

Donation page visits increased a spectacular 400%, fueling an influx of new donors and donations.

2
x
Increase in number of donations
73
%
Increase in average viewer time per page