DEVRY UNIVERSITYRebrand and Content Strategy
GRADUATING TO
A NEW LOOK.

The Ask

Create a rebrand narrative to tell the story of DeVry University’s re-commitment to technology and explain the proof points supporting its new positioning. Carry an emboldened and differentiating message across all points of engagement.

The Answer

Create modular, multi-purpose content and a redesigned brand look featuring flexible design elements for leveraging across branded materials, including collateral, web and campus signage.

DeVry is an online and on-campus university that was in the midst of a restructuring with the goal of increasing enrollments. They tasked McGuffin with helping to create a new brand narrative that would align with its new positioning campaign, FOREVER FORWARD.  Our goal was to create a tool kit of branded materials and language that could be deployed and extended across a variety of mediums.

Collateral & guidelines

ReinventingA CAMPUS.

McGuffin laid out the pieces of this forward-thinking, innovative and tech-centric brand in modules so that certain copy could be chosen for specific collateral in the future. In line with the brand narrative and FOREVER FORWARD campaign, we created a revamped collateral system in under three months that was deployed campus wide.

Templates & artwork.

BRANDED SYSTEM AND DELIVERABLES
McGuffin worked with DeVry to identify and build a brand resource tool kit that included a campus messaging strategy, web strategy, collateral system, style guides, and graphic materials.

BRANDED SYSTEM AND DELIVERABLES
McGuffin worked with DeVry to identify and build a brand resource tool kit that included a campus messaging strategy, web strategy, collateral system, style guides, and graphic materials.

BRANDED SYSTEM AND DELIVERABLES
McGuffin worked with DeVry to identify and build a brand resource tool kit that included a campus messaging strategy, web strategy, collateral system, style guides, and graphic materials.

BY THE NUMBERS

40+
Branded deliverables
2
Months
1
Unique brand vision
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