THE ASK
As the eighth recipient of The McGuffin Grant, Bernie’s Book Bank wanted a capabilities brochure that would speak to disparate stakeholders: volunteers, benefactors, book donors and corporations that used their modern, inviting distribution facilities for events. The brochure would encapsulate their mission and inspire their various constituencies to get involved with the organization.

THE ANSWER
The brochure is a summation of the unique, fast-growing and invaluable community asset that Bernie’s Book Bank is. Using statistics, quotes and original photography, the brochure tells the story of “Books for a Better Life,” how Bernie’s gets books into the hands of children who need them most and the ways those books transform lives. Written to speak to a diverse audience, it’s an accurate and engaging picture of an organization doing real good and making real change.