THE ASK
As the first recipient of The McGuffin Grant, Coat Angels wanted to partner with Chicago-based bars and restaurants that would donate a percentage of sales of specially selected menu items to help Coat Angels buy more coats, fleeces and hats for children in need.

THE ANSWER
With a sponsorship from Time Out Chicago, the Drinking & Dining for Warmth program was born. McGuffin created a program logo and produced a variety of support materials like window clings, menu templates and online ads to promote the program and increase participation from diners.