THE ASK
As the second recipient of The McGuffin Grant, Global Mamas wanted to create a campaign to reach potential volunteers and interns whose talents help the organization achieve its mission and who, in return, enjoy a one-of-a-kind African cultural adventure and learning experience.

THE ANSWER
McGuffin produced sell sheets and hand-screened posters that challenged students to “be the one who does something you never thought possible, somewhere you never thought you’d be.” The materials were distributed to internship advisors at selected universities. McGuffin also provided a roadmap to refresh the Global Mamas website, updating the voice and simplifying navigation to better highlight internship and volunteer opportunities.