John Howard Association
As the 12th recipient of the McGuffin Grant, the John Howard Association (JHA) sought for McGuffin to use its newly-established brand to create new marketing materials for fundraising, outreach and social media. JHA’s goal for the Grant was to create communication tactics that would help spread the message about equitable prison reform initiatives in Illinois and incentivize donations from new and existing donors.
McGuffin worked with the JHA team to create a series of branded materials that would engage JHA’s supporters, attract new followers and generate interest among returning and first-time donors. This included a fundraising campaign for Giving Tuesday, with a direct mail letter of appeal and new email templates. McGuffin also created social media guidelines for the JHA team as well as Canva templates for easy and consistent DIY social graphics.