THE ASK
After spending years operating out of church basements, Mama’s Kitchen moved to a permanent location to house their operations as the need for their services increased. As the third recipient of The McGuffin Grant, Mama’s Kitchen wanted to create a fundraising campaign to support the organization’s new home, as well as its day-to-day operations.

THE ANSWER
McGuffin and Mama’s Kitchen created a capital campaign called “Give It to Mama.” McGuffin developed a campaign logo to support the theme, a campaign landing page, handheld signs and informational handouts that were given out during the San Diego Pride Parade. All materials included a link to the campaign landing page, allowing users to make donations to support Mama’s Kitchen.