THE ASK
As the fifth recipient of The McGuffin Grant, Options for Youth approached McGuffin to refresh the program’s brand identity and public presentation. While Options for Youth had been helping young people in Chicago communities for over 30 years, the organization was missing out on potential connections with more youth and philanthropic partners with an outdated website and unclear communications of its mission and program information.

THE ANSWER
McGuffin got to work by creating a new logo and a completely revamped website. The work powered by The McGuffin Grant helped Options for Youth establish greater awareness and understanding of its distinct programs, build a stronger visual connection of the organization to local and regional communities, and enhance relationships with philanthropic partners.