Purple Asparagus

THE ASK
As the sixth recipient of The McGuffin Grant, Purple Asparagus hoped to expand their successful Delicious Nutritious Adventures program to more children throughout Chicagoland and beyond to other urban areas in need of healthy food advocacy and education. Taught by trained staff and volunteers, Delicious Nutritious Adventures is a monthly lesson where students learn about a new ingredient in school by tasting it and “cooking” with it, taking their learnings home to their families.

THE ANSWER
To increase interest and facilitate expansion of the program into new classrooms, McGuffin developed a marketing strategy with the Delicious Nutritious Adventures Program Pack. This pack included a new program logo, a printed guide with instructions for new program participants and monthly themed handouts for students with recipe cards, ingredient information and more. The packs provided program information while clearly conveying Purple Asparagus’s mission and core values to new volunteers, students and teachers.