THE ASK
As the seventh recipient of The McGuffin Grant, The Honeycomb Project sought to increase interest in participation from both potential volunteers and corporate sponsors as well as update the look and feel of their existing recruitment materials.

THE ANSWER
McGuffin worked with The Honeycomb Project team to create a series of branded materials to help reach potential volunteers and partners, including brand identity standards, positioning statement, company informational brochures and a corporate sponsorship guide. With consistent branding across digital and print materials, the team felt confident that the communication tools provided would engage, inspire and mobilize new volunteer families and corporate sponsors to invest time and resource into The Honeycomb Project.