THE ASK
As the fourth recipient of The McGuffin Grant, Traveling Stories wanted to create a new campaign to raise awareness and encourage donations for their two franchising opportunities: StoryTents and World Library.

THE ANSWER
Under the umbrella of “Mybrary,” McGuffin created a new campaign identity, bringing the Mybrary imagery and language to Traveling Stories’ website. McGuffin also designed an email campaign to raise awareness and created a promotional bookmark.