A quarterly breakfast series of the latest trends, notes and insights from marketing industry experts.
Our Latest Batch
All Aboard: Getting Buy-in on Your Marketing Plans
Amanda Willard shares strategies for successful internal buy-in for your 2022 marketing plans.
Amanda Willard, Principal, Willard Brand Consulting
Every quarter, McGuffin serves up a premium blend of food and thought in downtown Chicago at our MCGUFFIN MORNINGS series. Each iteration sees a new speaker or presenter explain some of the finer details and insights of the marketing world that even some of the most savvy would like to brush up on.
Industry experts have discussed everything from Machine Learning to the power of your own personal brand. Plus, you get to chat over some breakfast food with others in the industry. LEARNING HAS NEVER TASTED SO GOOD.
Interested in knowing when our next McGuffin Mornings will take place? Subscribe to our email list, shoot us an RSVP, and we’ll be sure to save a you a seat.
Past speakers and presentations
PAST SPEAKERS & PRESENTATIONS
All Aboard: Getting Buy-in on Your Marketing Plans
Amanda Willard shares strategies for successful internal buy-in for your 2022 marketing plans.
Amanda Willard – Principal, Willard Brand Consulting
How Micromoments Make a Big Impact in CX
Jeannie Walters tells us how to capitalize on the thousands of daily interactions customers have with our brands.
Jeannie Walters – CCXP, Founder & CEO of Experience Investigators
An Interview with “Badvertising” Author Jim Morris
Get the inside scoop on why 90% of ads stink.
Jim Morris – Author, copywriter, creative director
THE BEST-KEPT SECRET FOR TRANSFORMING YOUR BRAND: THE CREATIVE BRIEF
A virtual discussion on how client-side marketers can use the creative brief to set the right strategy with agency partners right away.
Howard Ibach – Author, instructor, podcast host, creative brief expert
Beyond the Buzzword: Agile for Marketers
UVA’s Alex Cowan will discuss how to “growth hack” your way to better marketing executions with agile thinking.
Alex Cowan – UVA Darden School of Business Professor, tech entrepreneur & author
Preparing for the New Now
A virtual conversation with marketing leaders on the future of working
Kristen Hemingway – Founder of Hemingway Strategies
Lisa Randall – Senior Vice President, Director of Marketing at First Midwest Bank
Lizzie Schreier – Director Digital Engagement/Digital Transformation at Allstate Insurance Company
Mary Rittweger – Sr. Marketing Manager, Broker Dealer & Advisor Marketing at CUNA Mutual Group
Lisa Randall – Senior Vice President, Director of Marketing at First Midwest Bank
Lizzie Schreier – Director Digital Engagement/Digital Transformation at Allstate Insurance Company
Mary Rittweger – Sr. Marketing Manager, Broker Dealer & Advisor Marketing at CUNA Mutual Group
Sonic Branding
Hear your brand grow
Neil Shah – Senior Director of Global Marketing at Shure, Inc.
Colleen Fahey – U.S. Managing Director, Sixième Son
Colleen Fahey – U.S. Managing Director, Sixième Son
The Lost Art of Differentiation
How Bank of the West made itself unforgettable
Ben Stuart – CMO, Bank of the West; with Drew Neisser, Founder & CEO of Renegade
"D" is for Disruption
How the world’s most successful disruptors dream, drive and deliver
Mike Maddock – Innovator, entrepreneur, best-selling author, founding partner of innovation agency Maddock Douglas
Brands In Flux
Leveraging the psychology of social media
JD Gershbein – LinkedIn master strategist, personal branding thought leader, founder of Owlish Communications
Bitcoin. Blockchain. Baffled?
Taking the mystery out of cryptocurrency
Lamont Black – Assistant Professor of Finance in the Driehaus College of Business, DePaul University, Academic Director, DePaul’s Center for Financial Services
Marketing and the Machine
Machine learning and automation's impact
Laura Nelson – Google, Inc. partner lead
Your Gut Instinct is Showing
Data vs. instinct
Jennifer J. Fondrevay – C-suite marketing executive and growth strategy consultant to Fortune 500 companies, start ups and small business
Creating Advertising That's Credible
More interesting, more human-to-human
Tagline Jim Morris – Creative director, CCO, Screen columnist, Columbia College instructor, tagline composer and ad industry legend
Have Your Steak and Eat It Too
Seizing opportunities and building businesses
Bill Rancic – Inaugural “The Apprentice” winner, author, entrepreneur and philanthropist
Can You Hear Me Now?
Finding your voice in a crowded, competitive world
Erika Napoletano – TEDx speaker, author, voice and personality consultant
The Chase
Point-of-view on personal growth, happiness and rituals
Aaron Schoenherr – Founding partner of Greentarget
Acknowledge, Accept, Excel
Maximizing strengths and understanding weaknesses
John K. Coyle – Olympic silver medalist, NBC analyst, professor and author
Sharing Your Voice Through Video
Four pillars of YouTube success
Matt Ballek – Founder of VIDISEO and certified YouTube consultant
Data in the Driver's Seat
Taking charge of your marketing analytics
Debra Zahay-Blatz – Ph. D, author, consultant and professor of marketing
Brand: You
Empowering your personal communications
Sima Dahl – CSP, DMT, author, teacher, keynote speaker, branding consultant, Sway Factor™ trainer
The Art of Reinvention
Striking a balance between inspiration and empowerment
Mike Maddock – Innovator, entrepreneur, best-selling author, founding partner of innovation agency Maddock Douglas
11 Deadly Presentation Sins
A path to redemption for public speakers
Rob Biesenbach – Actor, author, keynote speaker, trainer, consultant
