Events

McGuffin Mornings

About

McGuffin Mornings is a free virtual event series dedicated to expanding our knowledge as a marketing community. From panel discussions to mini workshops and presentations, we bring on subject matter experts to discuss important topics and trends in marketing. Speakers have discussed everything from sonic branding to the power of an excellent creative brief in transforming your brand. Our goal is for marketers of all levels to walk away with a tip, trick or insight that sticks.

McGuffin Mornings are held on weekday mornings via Zoom for an hour or less, working seamlessly into your busy schedule. Grab a cup of joe and join us for the next McGuffin Mornings. You can subscribe to our email list to stay in the loop on upcoming events. See you there.

Up Next

Harnessing Data to Drive Email Marketing Results in 2024

Jessica Best – Founder & Chief Strategist, BetterAve

Tue 11/14/2023   |   10:00AM CT - 10:45AM CT   |   Zoom Webinar

Are you getting the most from your email marketing? Even if you’re gathering customer data, analyzing and using that data to create a personalized experience for your customers is easier said than done. Join us on November 14 for McGuffin Mornings with email marketing and strategy expert Jessica Best. Jessica has helped hundreds of clients across industries turn data into a useful tool for triggering and personalizing email marketing campaigns. She’ll share her 3-step process for gathering and activating data in your email marketing at scale, including examples of what’s worked for her own clients in highly regulated industries. You’ll learn how to: determine if/which of your data is ready to power your email marketing program, acquire data so that it’s ready to use in marketing and sales, choose data to use in email to impact the bottom line, a.k.a. bolster email ROI, and integrate multiple data sources, from easy plug-ins to robust data power tools.

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Past Events

Building & Leveraging a Successful Employer Brand

James Ellis – Principal, Employer Brand Labs

In this session, James discusses: What an employer brand is, How to approach your recruitment strategically and holistically, How to find the natural synergies between recruiting and marketing that are essential in creating strong employer brands, How to connect disparate dots to form a more cohesive brand story that attracts candidates and customers alike, and how you can use your employer brand to attract talent & drive your company forward

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#DocTok: TikTok for Health Systems

Katie Hunter – Creative Director & Content Creator

In this McGuffin Mornings event, Katie Hunter discusses how to pitch TikTok to leadership & get buy-in, TikTok channel strategy development, Content production best practices, Paid ads on TikTok, Case studies from Northwestern Medicine, RUSH University Medical Center and more.

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Don’t Panic: Marketing Through a Rocky Economy

Andrea Brimmer – Chief Marketing and Public Relations Officer at Ally Financial

In this special McGuffin Mornings event, CMO of Ally Financial Andrea Brimmer walks us through her strategy for getting the right message across to customers without creating unnecessary panic. She covers how the team at Ally has successfully connected with customers by combining honesty, education and levity in their latest marketing efforts.

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How to Become a Financial Services Thought Trailblazer

Barbara Rozgonyi – Digital marketing leader, international speaker, founder of CoryWest Media and wiredPRworks.com

The term “thought leader” is losing steam, dulled and diluted by everyone with a LinkedIn profile and a content calendar deadline. If you think you’ve got all your thought leadership bases covered or need to revive a struggling program, it’s time to think outside the box — way outside, to a whole new dimension of possibility and potential.In this presentation, digital marketing expert Barbara Rozgonyi walks through how financial marketers can change their mindset from constant content-churning to becoming a true thought trailblazer that leaves thought “leaders” running to catch up.

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Impacting Diversity, Equity & Inclusion: A Conversation for Marketers

Fahad Khawaja – Founder & President of Hue

Shanita B. Akintonde – Columbia College Chicago Professor, Author & Speaker

Tony Balasandiran – Vice President of Social Media at TEN35, Founder of The Culture ConNEXTion

We discuss how marketers are uniquely positioned to influence DE&I as both internal changemakers and external brand champions. We talk with three marketing leaders who put DE&I front and center in all that they do. The discussion highlights how marketers have the power to implement DE&I in practical, immediately applicable ways by creating a pipeline, understanding what “culture” really means and discussing how the Great Resignation is impacting BIPOC.

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