McGuffin Mornings
McGuffin Mornings is a free virtual event series dedicated to expanding our knowledge as a marketing community. From panel discussions to mini workshops and presentations, we bring on subject matter experts to discuss important topics and trends in marketing. Speakers have discussed everything from sonic branding to the power of an excellent creative brief in transforming your brand. Our goal is for marketers of all levels to walk away with a tip, trick or insight that sticks.
McGuffin Mornings are held on weekday mornings via Zoom for an hour or less, working seamlessly into your busy schedule. Grab a cup of joe and join us for the next McGuffin Mornings. You can subscribe to our email list to stay in the loop on upcoming events. See you there.
Up Next

Building & Leveraging a Successful Employer Brand
James Ellis – Principal, Employer Brand Labs
Tue 06/20/2023 | 10:00AM CT - 10:45AM CT | Zoom Webinar
People are your business. No people, no business. So friction that comes from following old recruiting thinking isn't just frustrating, it hampers the growth of the company. Why do people want to work for you? More importantly, what do you want your people to know your company for? That’s what James Ellis, principal of Employer Brand Labs, is here to help you answer. In this session, James will reveal: What an employer brand is, How to approach your recruitment strategically and holistically, How to find the natural synergies between recruiting and marketing that are essential in creating strong employer brands, How to connect disparate dots to form a more cohesive brand story that attracts candidates and customers alike, and how you can use your employer brand to attract talent & drive your company forward
Sign UpPast Events
#DocTok: TikTok for Health Systems
Katie Hunter – Creative Director & Content Creator

Don’t Panic: Marketing Through a Rocky Economy
Andrea Brimmer – Chief Marketing and Public Relations Officer at Ally Financial

How to Become a Financial Services Thought Trailblazer
Barbara Rozgonyi – Digital marketing leader, international speaker, founder of CoryWest Media and wiredPRworks.com

Impacting Diversity, Equity & Inclusion: A Conversation for Marketers
Fahad Khawaja – Founder & President of Hue
Shanita B. Akintonde – Columbia College Chicago Professor, Author & Speaker
Tony Balasandiran – Vice President of Social Media at TEN35, Founder of The Culture ConNEXTion

All Aboard: Getting Buy-in on Your Marketing Plans
Amanda Willard – Principal, Willard Brand Consulting
