Marketers are taught to think about the big picture, but there’s plenty of magic in the details — especially when it comes to the thousands of ways customers can interact with your brand every day. What happens when these customer experience “micromoments” go ignored?
Join us for our next McGuffin Mornings with Jeannie Walters, CCXP, founder and CEO of Experience Investigators. Jeannie challenges us to think about each interaction customers have with our brands and how easily the impact of those moments is overlooked. We’ll discuss why micromoments are so important, the data behind this thinking and how to identify opportunities in your own brand’s customer journeys to make meaningful change.
Session will be followed by audience Q&A, so please bring your questions. RSVP now; seats are limited. For questions, comments or cancellations please email firstname.lastname@example.org.
About Jeannie: For more than 20 years, Jeannie Walters, CCXP has had one mission: To Create Fewer Ruined Days for Customers™. Jeannie is the CEO and Founder of Experience Investigators, a global Customer Experience consulting firm helping companies improve loyalty and retention, employee engagement, and overall customer experience. Jeannie consults, trains, and speaks to companies all over the world, is a charter member of the CXPA and was named one of Huffington Post’s “Top 100 Most Social Customer Service Pros on Twitter,” as well as the Online Marketing Institute’s “Top 20 Digital Marketing Strategists.” Jeannie lives with her husband, two growing boys and a spoiled dog.