How can the ad industry even exist when almost all of the products it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling and producing ads that causes so much advertising to be so bad?
These are a few of the questions answered in Badvertising, the latest book from author and award-winning copywriter Jim Morris. Join us for a special McGuffin Mornings event where we will chat with Jim about his new book, why he wrote it and how marketers and creatives can avoid the follies that lead to “badvertising.”
Session will be followed by audience Q&A, so please bring your questions. RSVP now; seats are limited. For questions, comments or cancellations please email firstname.lastname@example.org.
JIM MORRIS, aka Tagline Jim, has been a professional copywriter and creative director for 40 years. Over the course of his career, he has led creative teams at some of Chicago’s most respected ad agencies, written for publications like Adweek and Brandweek and authored some famous taglines (“We Are Flintstones Kids, Ten Million Strong and Growing.,” know that one?). He is the author of the newly released book Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising and The Width and Wisdom of Chairman Jimmy. He lives in Evanston with his wife Geri.