Spicing up Chicago Design Week

Chicago Design Week completed its fourth annual event in June 2013, showcasing some of the country’s finest talent in design. And when McGuffin’s own Lorraine Reinsch arrived with her team, Negative Spaceship, they were hungry to show off their work.


Block 37 is an iconic Chicago hotspot for shopping, dining, entertainment and, for the month of June, world-class design. The Chicago Design Museum took over an entire floor of the block-long building in order to house all of the work on display. The opening of the pop-up museum coincided with the kick-off of Chicago Design Week and drew a crowd of over 1,000 visitors.

One special exhibit entitled “Re/View” asked participants to submit work based around optical illusions, which is where Lorraine, Craig M. Clark and Eric Uchalik of Negative Spaceship come in. By utilizing the classic technology of the Stereoscope (more nostalgically known as the View-Master) and a little modern program known as Photoshop, Lorraine and Negative Spaceship narrated the life of a taco entitled “To Save/Eat a Taco.” While most optical illusions focus on the mind, the team knew where to really impact people: the stomach.

Lorraine hand made and sewed together taco puppets while Craig and Eric created props using a 3D printer. “Figuring out how to get the technology to work was interesting,” Lorraine explained. “It was nice to be able to apply sewing to art. I love to design by hand so it was great to be involved in the design community in that way.” Our tasty little taco protagonist was photographed in front of a white background, and through the magic of Photoshop, the world around him was created.

The end result offered two experiences: one using a white view-master and the other a black one. In the white view-master version, the taco lives happily ever after. While, in the black view-master version (spoiler alert!), the taco gets eaten. Lorraine admitted that it was one of the sillier pieces. However, people continuously gave their compliments to the chefs.

In an increasingly digital world, people still appreciate a tactile experience with their art. Lorraine, Craig and Eric of Negative Spaceship found a sense of balance between new technology and old, between digital and handcrafted design, all inspired by one little taco puppet.

All photos courtesy of Negative Spaceship and Chicago Design Museum