A source of news and views for bank marketers.

Feature of the week

6 Questions To Ask in Your Social Media Creative Brief

Ask the right questions from the start for a stronger social media campaign strategy.

McGuffin Insights

6 Questions To Ask in Your Social Media Creative Brief
Redefining the “Four Ps” of Corporate Marketing
Cash App Could Make Gen Z the First Bankless Generation
Is Your Bank’s Newest Secret Weapon Old-Fashioned Direct Mail?
How to Build Business Banking Relationships in Challenging Times
10 Minute Trend Brief: Evolution of Customer Experience
Bold Can Be Beautiful — A Message to CMOs
What’s Keeping You From Being On Time and On Budget and How To Fix It
Video: Preparing for a Future Post-COVID
How Bank of the West’s Purposeful Messaging Paid Off
Five Ways to Boost Small Business Relationships Post-PPP
Video: Encouraging Collaboration While Working Remotely
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Outside Insights

Credit Unions Got High Marks from Small Business Borrowers During COVID
Banks Can Say Goodbye To Targeting and Hello To New Costs with Google’s Latest Ad Restrictions
BankFWD Nudges Banks Toward a Climate-Friendly Future
Customer Service Quandary: Two-Thirds of Social Media Messages Ignored by Banks
City First Bank Merger with Broadway Federal Bank a Sign of the Times
Banks Should Team Up with the USPS To Extend Their Reach
Apple’s New Work From Home Ad Hits Home
Wisconsin Bank Pays Customers for Coins
Prime Time for Real-Time Payments
Will Public Banking Take Root in the Golden State?
The Shifting Role of the Bank CMO
Citizens Bank on CX in a Post-COVID-19 World
Umpqua Bank’s “Go-To” Platform is Ahead of Its Time
Who’s Nipping at Your Heels?
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Case Studies

Digital, Print
BMO Harris Bank – Succession Planning Campaign
Branding
State of Wisconsin Investment Board – Rebrand
Digital, Print
BMO Harris Bank – CD and Money Market Savings Campaign
Branding, Digital
Bank of the West – Corporate Responsibility Communication
Branding, Digital, Experiential, Print
BMO Harris Bank – Smart Advantage Checking Launch
Digital
Bank of the West – SME Campaign
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LET’S CONTINUE
THE DISCUSSION.

The Teller is a production of McGuffin Creative Group, a collaborative team of problem solvers with 16-plus years of serving the creative needs of banks and financial services companies. We’re always looking to do more, learn more and connect more. That’s why we’ve established this hub, to share what’s new and what’s next in financial services.

Check us out at mcguffincg.com or contact Chris McGuire, Director of Client Growth 
and Engagement, at chris.m@mcguffincg.com or by calling 773.398.6855.

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