The Teller | McGuffin Creative Group

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Feature of the week

Nouveau Niche: Neobanks’ Surprising Specialization

Does the future of banking lie in geography or demography? A new generation of scrappy neobanks is betting on the latter.

McGuffin Insights

Nouveau Niche: Neobanks’ Surprising Specialization

How to Nail Your M&A External Marcomm Strategy (Part 2)

Internal Communication Is Key to Bank Merger Success (Part 1)

A New Generation of Banks and Apps is Changing the Financial Name Game

6 Questions To Ask in Your Social Media Creative Brief

Redefining the “Four Ps” of Corporate Marketing

Cash App Could Make Gen Z the First Bankless Generation

Is Your Bank’s Newest Secret Weapon Old-Fashioned Direct Mail?

How to Build Business Banking Relationships in Challenging Times

10 Minute Trend Brief: Evolution of Customer Experience

Bold Can Be Beautiful — A Message to CMOs

What’s Keeping You From Being On Time and On Budget and How To Fix It

Video: Preparing for a Future Post-COVID

How Bank of the West’s Purposeful Messaging Paid Off

Five Ways to Boost Small Business Relationships Post-PPP

Video: Encouraging Collaboration While Working Remotely

Outside Insights

In Tech We Trust: How Banking Disrupters are Reshaping Consumer Preferences

Credit Unions Got High Marks from Small Business Borrowers During COVID

Banks Can Say Goodbye To Targeting and Hello To New Costs with Google’s Latest Ad Restrictions

BankFWD Nudges Banks Toward a Climate-Friendly Future

Customer Service Quandary: Two-Thirds of Social Media Messages Ignored by Banks

City First Bank Merger with Broadway Federal Bank a Sign of the Times

What We Talk About When We Talk About Succession Planning

Banks Should Team Up with the USPS To Extend Their Reach

Apple’s New Work From Home Ad Hits Home

Wisconsin Bank Pays Customers for Coins

Prime Time for Real-Time Payments

Will Public Banking Take Root in the Golden State?

The Shifting Role of the Bank CMO

Citizens Bank on CX in a Post-COVID-19 World

Umpqua Bank’s “Go-To” Platform is Ahead of Its Time

Who’s Nipping at Your Heels?

Case Studies

AllBranding Digital Experiential Print

State of Wisconsin Investment Board – Rebrand

BMO Harris Bank – CD and Money Market Savings Campaign

Branding, Digital

Bank of the West – Corporate Responsibility Communication

Branding, Digital, Experiential, Print

BMO Harris Bank – Smart Advantage Checking Launch

Bank of the West – SME Campaign

LET’S CONTINUE
THE DISCUSSION.

The Teller is a production of McGuffin Creative Group, a collaborative team of problem solvers with 16-plus years of serving the creative needs of banks and financial services companies. We’re always looking to do more, learn more and connect more. That’s why we’ve established this hub, to share what’s new and what’s next in financial services.

Check us out at mcguffincg.com or contact Chris McGuire, Director of Client Growth  and Engagement, at chris.m@mcguffincg.com or by calling 773.398.6855.

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