A source of news and views for bank marketers.
Sensory Branding: Differentiate Your Brand in the Minds (and Ears, Eyes and Noses) of Customers
As consumers evolve past traditional forms of media, exciting new technologies and tactics are opening new avenues for harnessing the power of all five senses. An entire brand DNA, a revolutionary sensory ecosystem, is empowering financial marketers to reach people in new and exciting ways.
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