A source of news and views for bank marketers.

Feature of the week

Sensory Branding: Differentiate Your Brand in the Minds (and Ears, Eyes and Noses) of Customers

As consumers evolve past traditional forms of media, exciting new technologies and tactics are opening new avenues for harnessing the power of all five senses. An entire brand DNA, a revolutionary sensory ecosystem, is empowering financial marketers to reach people in new and exciting ways.

McGuffin Insights

Sensory Branding: Differentiate Your Brand in the Minds (and Ears, Eyes and Noses) of Customers
Are You Doing Enough to Communicate Your Bank’s Climate Policy?
Hot Topics: Learnings from the Morningstar Investment Conference
Gen Z Wants Credit, Not Debt: How Banks Can Offer Peace of Mind that Start-ups Can’t
Video: Your Bank Merger is On Hold…Now What?
Banks, Customers and Fees: An In-Depth Look for Bank Marketers
Nouveau Niche: Neobanks’ Surprising Specialization
How to Nail Your M&A External Marcomm Strategy (Part 2)
Internal Communication Is Key to Bank Merger Success (Part 1)
A New Generation of Banks and Apps is Changing the Financial Name Game
6 Questions To Ask in Your Social Media Creative Brief
Redefining the “Four Ps” of Corporate Marketing
Cash App Could Make Gen Z the First Bankless Generation
Is Your Bank’s Newest Secret Weapon Old-Fashioned Direct Mail?
How to Build Business Banking Relationships in Challenging Times
10 Minute Trend Brief: Evolution of Customer Experience
Bold Can Be Beautiful — A Message to CMOs
What’s Keeping You From Being On Time and On Budget and How To Fix It
Video: Preparing for a Future Post-COVID
How Bank of the West’s Purposeful Messaging Paid Off
Five Ways to Boost Small Business Relationships Post-PPP
Video: Encouraging Collaboration While Working Remotely
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Outside Insights

KeyBank Sees a Bright Future in Embedded Banking
Have No Fear: How Banks Can Capitalize on “Super-apps”
In Tech We Trust: How Banking Disrupters are Reshaping Consumer Preferences
Credit Unions Got High Marks from Small Business Borrowers During COVID
Banks Can Say Goodbye To Targeting and Hello To New Costs with Google’s Latest Ad Restrictions
BankFWD Nudges Banks Toward a Climate-Friendly Future
Customer Service Quandary: Two-Thirds of Social Media Messages Ignored by Banks
City First Bank Merger with Broadway Federal Bank a Sign of the Times
What We Talk About When We Talk About Succession Planning
Banks Should Team Up with the USPS To Extend Their Reach
Apple’s New Work From Home Ad Hits Home
Wisconsin Bank Pays Customers for Coins
Prime Time for Real-Time Payments
Will Public Banking Take Root in the Golden State?
The Shifting Role of the Bank CMO
Citizens Bank on CX in a Post-COVID-19 World
Umpqua Bank’s “Go-To” Platform is Ahead of Its Time
Who’s Nipping at Your Heels?
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Case Studies

Branding, Digital, Print
Mayo Clinic Overview
Branding, Digital
Member Loyalty Group – Brand identity & website
Digital, Print
BMO Harris Bank – CD and Money Market Savings Campaign
Branding, Digital
Bank of the West – Corporate Responsibility Communication
Branding, Digital, Experiential, Print
BMO Harris Bank – Smart Advantage Checking Launch
Digital
Bank of the West – SME Campaign
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LET’S CONTINUE
THE DISCUSSION.

The Teller is a production of McGuffin Creative Group, a collaborative team of problem solvers with 16-plus years of serving the creative needs of banks and financial services companies. We’re always looking to do more, learn more and connect more. That’s why we’ve established this hub, to share what’s new and what’s next in financial services.

Check us out at mcguffincg.com or contact Chris McGuire, Director of Client Growth 
and Engagement, at chris.m@mcguffincg.com or by calling 773.398.6855.

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