Bringing a fresh face
to a capital team

Rebrand and Positioning

The ask

The State of Wisconsin Investment Board (SWIB) is an agency that invests the pensions of Wisconsin state employees. While both the financial health and broad opinion of the board is strong, they desired to evolve and reinvigorate the SWIB brand, helping it more effectively communicate its standing as a valuable asset for the state, a trustworthy steward of a large investment portfolio and a successful innovator among public investment managers.

The answer

Working in collaboration with SWIB we developed a keen selling proposition, before proceeding to logo development. Then we crafted a strong positioning statement followed by the style guide. The style guide outlined the brand voice and included guidelines for the usage of all brand elements.

What we did

  • Brand identity
  • Positioning
  • Logo
  • Style guide
Style guide