Renovating a
brand for impact
Rebrand and Website Development
The ask
TAWANI Enterprises, Inc. was born of founder Jennifer Pritzker’s passion for historic preservation and drive to bring communities closer together through the exploration of their cultural heritage. Over time, the organization grew to a family of real estate, hospitality, philanthropic, education, event, trading and publishing brands with little visible linkage. To strengthen meaning, TAWANI tapped McGuffin to refresh the enterprise brand and unify the family of companies.
The answer
McGuffin began by taking a 35,000-foot look at the company’s mission, goals, and individual entities and initiatives. We then developed a strategy to bring together a multifaceted collection of enterprise endeavors under a single clear, defined brand system. Unifying 16 companies under a common brand experience, McGuffin created new identities, websites and a photography system that would make each individual initiative recognizable as part of the TAWANI Enterprises brand.
What we did
- Brand identities
- Positioning
- Photography
- Website redesigns
We are incredibly happy to have partnered with McGuffin. As an agency, they took the time to understand our core values and business goals. Working with their team we strategically defined our brands into one cohesive organization. With their insights and creative expertise, we successfully rolled out 16 brands and 9 websites.
