McGuffin Mornings
Events
McGuffin Mornings
McGuffin Mornings is a free virtual event series dedicated to expanding our knowledge as a marketing community. From panel discussions to mini workshops and presentations, we bring on subject matter experts to discuss important topics and trends in marketing. Speakers have discussed everything from sonic branding to the power of an excellent creative brief in transforming your brand. Our goal is for marketers of all levels to walk away with a tip, trick or insight that sticks.
McGuffin Mornings are held on weekday mornings via Zoom for an hour or less, working seamlessly into your busy schedule. Grab a cup of joe and join us for the next McGuffin Mornings. You can subscribe to our email list to stay in the loop on upcoming events. See you there.
Up Next
Considering a Corporate Podcast? Listen Up.
John Siracusa– Founder, ListenDeck
Wed 05/08/2024 | 10:00AM CT | Zoom Webinar
Should your company start a podcast?
It’s something enterprise marketers may be asking themselves as an ongoing content strategy becomes increasingly important to capture the often splintered attention of customers.
A podcast is an attractive but intimidating option; it provides a consistent touchpoint with your target audience and a chance to put a face to your brand, but how do you know if it’s right for you? And how do you get started?
John Siracusa, host of the Bank On It podcast and founder of podcast production company ListenDeck, is here to help answer these questions and more. Join us Wednesday, May 8 at 10am CT. McGuffin’s President Chris Sculles will be chatting with John to discuss if your company should start a podcast, how to set expectations with your leadership team and how to set yourself up for production and promotion success.
McGuffin Mornings is free to attend and 100% virtual. Sign up now.
Past Events
Putting the Power of Influencer Marketing to Work for Professional Services
Katie Stoller– Founder, Influencer Insider Guide
Katie Stoller– Founder, Influencer Insider Guide
Influencer Insider Guide founder Katie Stoller highlights the must-know info for a successful influencer program. Hear what you need to know about FTC and SEC regulations, how to tie paid influencer content to your organic social strategies, how to work with the right talent and how to be your most creative within legal boundaries.
Harnessing Data to Drive Email Marketing Results in 2024
Jessica Best– Founder & Chief Strategist, BetterAve
Jessica Best– Founder & Chief Strategist, BetterAve
Jessica shares her 3-step process for gathering and activating data in your email marketing at scale, including examples of what’s worked for her own clients in highly regulated industries. She covers how to determine if/which of your data is ready to power your email marketing program, acquire data so that it’s ready to use in marketing and sales, choose data to use in email to impact the bottom line, a.k.a. bolster email ROI, and integrate multiple data sources, from easy plug-ins to robust data power tools.
Building & Leveraging a Successful Employer Brand
James Ellis– Principal, Employer Brand Labs
James Ellis– Principal, Employer Brand Labs
In this session, James discusses: What an employer brand is, How to approach your recruitment strategically and holistically, How to find the natural synergies between recruiting and marketing that are essential in creating strong employer brands, How to connect disparate dots to form a more cohesive brand story that attracts candidates and customers alike, and how you can use your employer brand to attract talent & drive your company forward
#DocTok: TikTok for Health Systems
Katie Hunter– Creative Director & Content Creator
Katie Hunter– Creative Director & Content Creator
In this McGuffin Mornings event, Katie Hunter discusses how to pitch TikTok to leadership & get buy-in, TikTok channel strategy development, Content production best practices, Paid ads on TikTok, Case studies from Northwestern Medicine, RUSH University Medical Center and more.
Don’t Panic: Marketing Through a Rocky Economy
Andrea Brimmer– Chief Marketing and Public Relations Officer at Ally Financial
Andrea Brimmer– Chief Marketing and Public Relations Officer at Ally Financial
In this special McGuffin Mornings event, CMO of Ally Financial Andrea Brimmer walks us through her strategy for getting the right message across to customers without creating unnecessary panic. She covers how the team at Ally has successfully connected with customers by combining honesty, education and levity in their latest marketing efforts.